©2018 by B.Mor Marketing & Consulting .

Case Studies: 

Madonna Medical Spa 

Case Study: Brand Campaign Manager

Creating excitement and brand cohesion around an OBGYN practice that launches a medical spa to provide additional services.

About the customer:

Madonna OBGYN and Medical Spa is a full-service obstetrics and gynecology practice founded by Madonna R. Tomani, MD. Located at Cambridge Place in Brighton, NY. Their team of women’s health specialists maintain a well-founded philosophy of providing holistic and comprehensive care to women throughout all phases of life. 

About B. Mor Marketing & Consulting:

B.Mor Marketing & Consulting is a full-service communication and marketing company based out of Rochester, NY. The founder, Breann Morris began the business with a passion to help bring business owner’s dreams and vision for their company to fruition. The team at B. Mor Marketing & Consulting helps companies “b.mor” successful through discovering their full-potential and aligning their marketing goals with their overall business goals.

Introduction:

Madonna OBGYN wanted to expand their services through the launch of a medical spa to compliment their current practice. They wanted to do so with a cohesive brand strategy and soft launch that allowed their current customers to best understand their new offerings and commitment to overall health, from the inside out. They wanted a solution to their mismatched marketing messaging, strategy and materials. They had various marketing materials portraying inconsistent brand identity through differing taglines and logos.

Solution:
B. Mor Marketing and Consulting crafted a customized brand strategy and plan to create a cohesive brand between the OBGYN practice and the medical spa.

Action:

  • Two new logos were created. One for use exclusively by the medical spa that best represented their brand and vision. The other logo included both the medical spa and OBGYN practice to be used on appropriate materials to provide brand unity.  

  • New brand content and verbiage was curated to best articulate the medical spa service offerings and it’s complimentary services to the women’s healthcare provided by the OBGYN practice.

  • New marketing collateral was designed and content was written in the form of a tri-fold brochure, 1-page flyer and rack card with more information about their VIP program.

  • Large corrugated posters were designed and printed to display upon entering the OBGYN and medical spa practice.

  • An updated, comprehensive services and cost list were created to align with overall brand and offerings.

  • Individual business cards were crafted to further enforce overall brand awareness across both the OBGYN and medical spa practice.

  • Marketing promotional products were selected and customized to be distributed to VIP members at monthly private events. Products included pens, lip balm, branded bags, and nail files.  

 

Results: 

Madonna Medical Spa has accomplished their goals of creating a cohesive brand strategy for the launch of their additional services through their medical spa practice. They have also increased current patient awareness and interest in their medical spa  through clear and concise messaging.

Through this successful campaign, they are now properly positioned in their market as the leading provider of women’s healthcare in the greater Rochester area.

*More result driven statistical data to follow, once appropriate amount of time has passed to review results.

 

Relevant Statistics: 

“It only takes consumers 10 seconds to form a first impression of a brand’s logo, but it takes 5-7 impressions for consumers to recognize the logo.” -Crowdspring

Amazing Spaces Storage Centers®

Case Study: Branding Collaboration

 

Driving web traffic and generating leads through properly crafted weekly blog content and public relations.

About the customer:

Amazing Spaces Storage Centers® are beautifully designed, upscale stores that provide individuals and businesses with multi-faceted storage solutions. Their well-appointed properties take self storage to a new level of design and amenities with features that include enhanced security, and one-stop shopping convenience.

About B. Mor Marketing & Consulting:

B.Mor Marketing & Consulting is a full-service communication and marketing company based out of Rochester, NY. The founder, Breann Morris began the business with a passion to help bring business owner’s dreams and vision for their company to fruition. The team at B. Mor Marketing & Consulting helps companies “b.mor” successful through discovering their full-potential and aligning their marketing goals with their overall business goals.

Introduction:

Amazing Spaces Storage Centers® sought support in the form of a blog content and press release writer. The company was innovating with many new transitions within their current staff and marketing department and they were seeking support for their blog content and public relations.

 

Solution:
B. Mor Marketing and Consulting stepped in to manage their blog content editorial calendar and press release writing assignments.  

Action:

  • B. Mor Marketing and Consulting created fresh, new content for bi-weekly blog postings related to their industry.

  • Press releases were written announcing their community involvement and innovations within the company and published on their website as well as released to the media through collaboration with their marketing department.

Results:

Amazing Spaces Storage Centers® is one of the most highly recognized in Google search results for the greater Houston area appearing within the first three box results and on the first page. 

Through the help of this successful, ongoing campaign, they are now properly positioned in their market as the leading storage center.  

Relevant Statistics:

“Companies that have blogs generate 67% more leads per month than companies who don’t have blogs- and companies have noticed. Blogs account for 434% more of indexed pages on Google.” -Crowdspring