Marketing Resources

For this blog, I want to focus on how you, a full-time (wearing all the hats) business owner can maximize your time and marketing strategy! There’s a few marketing resources that have been a true game changer along the way and I’m going to share those with you today! I am a firm believer in the power of utilizing the right tools for your business. That being said, these are not a one-size-fits-all. It’s simply a reference list for you to evaluate and determine which may best fit your business model and save you time and maybe even some money!

Bre’s Favorite Marketing Resources:

Canva—Looking to whip up a quick graphic or even create modern slides for a presentation, look no further than Canva. With hundreds of templates and direct access to free, usable stock photography, it’s the business owner’s dream. Utilize the free version for a more basic plan or invest in the monthly pro version for under $20/month!

Mail Chimp—A free email distribution platform that’s user-friendly! Create a simple landing page from their free template and send it out to your email list asking them to opt in via the link…before you know it, you’re building a list of subscribers and MailChimp is tracking them all in real time! Upgrade for features like scheduling ahead of time, additional design features, and the ability to store more people in your mail list. Still, all for under $20/month!

Squarespace—Is your website antiquated but you’re not sure where to begin? Squarespace is hands-down my favorite website template builder to use because it’s so user-friendly! Utilize their hundreds of templates, connect your domain, and create your very own working site with a fresh and modern look. Not to mention, the templates are all optimized for mobile use so you don’t have to do it by hand!

Linktree—When I discovered this tool, my mind was blown. Ever wonder how people can link to multiple items or content on their Instagram pages? Linktree is the answer! It’s 100% FREE and you simply setup your account, link your business Instagram to it and it will auto-generate a link that permanently lives in your Instagram bio! Direct folks to that link which then takes them to a landing page where they can toggle between links and click on the appropriate one!

Facebook Publishing Tool—Let’s face it, half the battle with posting organically to social media is finding the time to actually post the content and remembering! There’s a ton of paid platform options out there, however, I’ve found that the most user-friendly tool is the one built right within Facebook! The icing on the cake? It’s free! Social Media has been studied to be the most effective digital advertising channel for impressions, clicks, and conversions so it’s something that absolutely should be a part of your marketing mix! This publishing tool makes managing your content that much easier. You’re able to schedule your posts by date and time. As a general rule of thumb, it’s helpful to build out social media editorial calendar content for a month at a time and then schedule it in batches!

SocialMediaExaminer.com—Social Media Examiner is the world’s largest online social media magazine and has all the tools you need as an ever-eager student in marketing. They provide marketing guides for all types of social media channels, original articles, videos, and even analytics courses. Their weekly content is meant to educate, motivate, and inspire curious marketers to enhance their skill knowledge, which will in turn generate sales for you!

Google Skillshop—If you’re interested in getting Google Ads Certified, Analytics Academy Certified, or Google Marketing Platform Certified, Google Skillshop is your one-stop-shop! This completely free skillshop provides hours and hours of Google-Business certification classes that will keep you up to date on the best ways to perform well on the web. These classes offer a basic overview for general knowledge, if you’re looking to truly optimize your digital campaign, it’s always best to work with a digital strategist!

These are just a few of our favorite tools and we hope you grow to love them just as much as we do! We’d love to hear what marketing tools have helped your business? Comment below or shoot us an email at: Bre@Bmormarketing.com

Cheers to becoming more efficient in the coming year as you work hard to B.Mor! successful!