Tips for Showing your Customers LOVE All Year Long

As a small business owner, you know how much you appreciate every single customer that invests in your hard work. It’s important that you show customers how much you value them because even a small consistent gesture will make customers feel that they’ve made a smart decision selecting you! Brand loyalty grows when customers know that they’re cherished, which leads to customers referring more customers. The qualities that you offer through the customer relationship will be brought back to you. This month is the season of love when businesses may choose to show their customer appreciation, however, let’s take a moment to consider some of the ways you can uplift your customers and make them feel heard all year long!

Staying Proactive with Customer Service

It’s important to get creative in order to continually reach more clients, especially when remaining committed to the fact that customers aren’t just a number. One of the keys to strong customer service is having real people available to talk with them when they need you most. This builds trust and strengthens your reputation as being a reliable organization. Having real employees answering customer’s questions and listening to their concerns not only provides a genuine experience for the customer, but these questions and concerns are extremely useful when deliberating product or service changes. This may feel daunting when replying to many customers about similar questions, but it’s key to respond to everyone with a unique and personalized interaction. A well-functioning helpdesk is easy to set up and allows you to provide a one-on-one experience with customers. If applicable, it may be useful having a specialized call team that allows customers to talk to competent people in the right department. Customers are looking for ease and convenience when filing their product concerns, so having a place for customers to get their questions answered on the website is convenient as well. Most importantly, they are looking for an immediate response from your company. Staying proactive and having personal interactions with the customer throughout the year is essential to making every customer feel valued.

Thank You Posts/Videos

A business’ social media page is where its brand personality comes alive, and customers can interact with the company and experience the business’ values first-hand. Using social media advancements like daily stories, businesses can post quick updates and uplifting content for their followers every day. We recommend utilizing social platforms as a means to show customer appreciation throughout the year. Not only do you get to learn who your customers are this way, but when they’re tagged in a story on a brand profile for hundreds of followers to see, they will feel valued. Other creative content like videos with leadership expressing their gratitude for the customers on a more consistent basis is another means of showing the love on a regular basis.

Work with Causes Customers Care About

There are plenty of effective ways to give back to customers to show your appreciation, like gift cards for those that spend a certain amount or loyalty rewards programs. However, getting to know your customer base and hearing what they truly care about besides your products and services only nurtures the relationship. Working with local community organizations or non-profits that you know your customers will be proud to support is a great way to build your brand reputation as well as align your values with those of your customers.  Engaging in conversations with your customers throughout the year truly humanizes your brand.

Follow Up!

When communicating with customers, whether you’re making a sale or managing a problem, it’s essential for you to check in with them afterwards. Reaching out to customers expressing your gratitude for their business or offering to assist them again if needed is a great means to make your company’s customer experience stand out. If you communicate with customers on a more intimate level and learn more details about their life, be sure to include these personal anecdotes in your follow up messages for customers to recognize you’re listening to them. Personalized messages, or even hand-written thank you notes, are very rare for customers so it’s a fantastic way to show customers how much you love them throughout the year.

These are just a few ways you can help your customers feel loved all year long! What do YOU do to show your customers that you care? Let us know!

Cheers,

Bre